Mobile App Squeeze the Mobile Web Time

Mobile App Squeeze the Mobile Web Time

Introduction

The mobile application plays a vital
role in our day to day life. They are very much important to us as they provide
all the information you need up to the core. In the current scenario, the mobile
environment has encountered several changes since the generation of
smartphones,  touchscreens have altered
the way in which people perform tasks that were usually done by laptops or
Personal computers.
From top to toe, it has been used for
almost everything like shopping, buying tickets, ticket reservations, and
browsing emails, etc. Whether it is a mobile app or a mobile website, the
difference between these two medium is the interface and experience.
Survey says that mobile app usage
crossed nearly one-third of the total web users. Nearly 19.6% of the users prefer
mobile browser, 23.1% of the user are convenient with the mobile app and so on.
For the first time, Mobile website and the
mobile app look very similar but the need depends on a number of factors which
includes target audiences, budget, required features, and intended purpose.

Mobile
Application

The mobile app is a software
application specially designed for devices such as mobile phones, tablets,
iPhones, and iPods, etc. These applications are developed using the languages
like objective C and JAVA. It is designed such as the app usually provides services
to those accessed on PCs.
Mobile apps are used by the people
worldwide than the mobile website. They use it for almost everything like
online shopping, digital marketing, email, internet banking, etc.
Since the application is designed in a
good environment following the technical and user experience guidelines of the
OS, it has the advantage like faster performance.

Mobile
Website

Mobile web is defined as the use of the
internet through smartphone applications. It is a wireless technology, which is
accessible to the World Wide Web through fixed line services on laptops and
desktop computers.

Characteristics
of Mobile App Vs Mobile Web

Mobile app and mobile web are both used
on smartphone devices like Android, iPhones, and Blackberry. But the difference
between them is the mobile website consists of browser-based HTML pages that
are merged together and can be accessed over the internet.
The difference between mobile website
to a normal website is that it is designed for small portable devices with
touch screen interface. Web design is a new trend emerging for websites that
are mobile friendly and it can be scaled to any sized device right from the desktop
to tablet and smartphones.
Like another website, mobile websites
can show text, data, video, audio and images. Even they can access mobile
features like click-to-call or location based mapping.
Apps are applications that can be
downloaded and installed on smartphone devices from Apple or Google Play Store
than using a mobile web browser. These apps retrieve data and content from the
internet that is similar to a website or it can download the content so that it
can be accessed without an internet connection.

Mobile
Apps Vs Mobile Web: Which is best?

Mobile apps are preferred more in
advance than mobile web based on users need. For example, if the user wants to
develop an interactive gaming session, then the mobile app will be the best
one. If the aim is to provide mobile-friendly content to a huge number of an audience
then the mobile website is best.
In some cases, the user may think that
they need both the mobile app and the mobile website. Mobile websites are to be
preferred first in developing a mobile web presence. Considering the fact, the mobile
app is useful in developing an application for a specific purpose that cannot
be done efficiently through a web browser. In these cases, mobile apps are the
best among mobile website.


Features
of Mobile App VS Mobile Web

It is best to consider a mobile app or
mobile web depending upon the users need. If the user’s aim is related to
marketing or communication, then mobile website plays a huge role in it. The
reason behind this is mobile website has a basic advantage over apps which
includes compatibility, reduced cost, and accessibility.

Uses
of Mobile app Vs Mobile Web

Ø
Mobile
websites can be viewed right away with the browsers across portable devices
like Android, iPhones, and Blackberry, etc. Whereas mobile apps require basic
needs like they need to download and install the content directly from the App
Store that provides a great barrier between initial and final tasks.
Ø
Mobile
websites can reach across many different devices, whereas an app needs a
separate vision that needs to be developed for each device. Moreover, mobile
website links are easily integrated with other mobile technology like QR Codes,
SMS and Near Field Communication (NFC).
Ø
A mobile
website is more powerful than an app in terms of flexibility for content
updates. It makes it easy for the users to modify the content or design of a
mobile website by simply editing it. The changes have been modified by just in
a single click.
Ø
On the
other hand, updating an app requires the updates to be published to the users,
and then it should be downloaded on each device to make the updates ready.
Ø
Mobile
websites are easy for the users since the pages we search can be displayed and
listed in industry specific directories. This makes quality visitors to find
you. Visitors viewing mobile website can be automatically sent to mobile app
when they use a handheld device.
Ø
A mobile
Website URL’s can be shared easily through a simple link via social media’s or
other applications. The administrator can direct the users to a mobile website
through a blog or website whereas apps cannot do these tasks.
Ø
Mobile website
is easily accessible across various platforms and it can be shared easily among
users, as well as search engines which have more capability than a native app.
Ø When we compare mobile app, the average
lifetime of an app is very short unless and until your app looks unique and
useful. Since many apps released are far better than the other app the lifespan
of an app is short. Whereas mobile websites are available for the users each
and every time.

Mobile
Apps Are the Best

Even though mobile websites provide
many useful features mobile apps are the best and it has become very popular
due to the exclusive features.
Ø Gaming apps which are worth interactive
will be the best choice for kids and adults in the forthcoming future.
Ø The mobile app helps users to do
complex calculations, charts or reports that need data connection then apps are
the best.
Ø The app will be more effective if the
user needs to access a user’s camera or processing power.
Ø If you need to provide offline access
to the content or do functions without a wireless network, then a user can best
make use of the app.

Conclusion

In
the antique period, the people have accessed the internet connection through
the desktop devices. Day by day it became changed towards the handheld devices
like the Smartphone. The mobile applications are the basic software product to
achieve certain operations. Mobile websites are the software design which
contains a number of apps to download. If we are using a mobile application
properly, there should be an estimated result of the desired project.
 Some of the mobile app doesn’t require the
internet connection and there should be indispensable features which are
inbuilt. Even though the mobile applications are downloaded from the website,
most of the people and entrepreneurs are working on the application in maximum
time. It reduces the utilization of mobile website and it squashes the
specifications of the mobile website depends upon the mobile app.
According
to the recent survey, the mobile applications are accessed higher when
comparing with the mobile website. The reason is that the mobile app has the
simple specification which contains desired features but the web doesn’t.

Author Bio:

Anand
Rajendran is CEO and Co-Founder of  Zoplay.com, best PHP scripts development company
located in India. Zoplay is a part of Casperon Technologies a leading social
and mobile development company. I’m a Tech geek, Digital marketing expert,
Entrepreneur, and Atheist who loves to write everything about PHP Scripts and
mobile application development.

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