5 Stupid SEO Mistakes You’re Making Right Now

Raising
awareness of the business remains main goal of the business owner always. You
try to keep your social media accounts active and filled your content with
effective content on the website but, still you fail to get desired results
why? You are not doing something correctly and this remains the reason for the
low sales number. You will get plenty of information on the internet about SEO
tips but, few articles available on the internet will address the mistakes done
in SEO marketing. When you know these mistakes, you can pin point the problem
and take action where the improvement can be made.

Failing To Measure 

As business owner it
is important measure the outcome of every task you perform. Failing to measure
your SEO tips is just stupidity. You should monitor SEO campaign effectively
and measure it to determine return on investment. If you see your large efforts
in SEO failed, you can take a step back and check why it did not work. As you
continue to monitor and measure the performance of SEO, you can make the
changes each time you launch new SEO campaign, you can make the changes and see
which make the big difference.

Crappy Link Building 

Google
ranking algorithm highly depends on in bound linking. Just building thousands of
links by SEO companies will not give you good rankings. If these links are not
qualitative, you might be penalized by the Google as well after that, your
website will not be present in the search results. Link building should be done
positively in order to achieve positive results. One such good way to build
positive link building is guest posting. 

Improper Keyword Use

Before
the days of Google penguin and panda updates, business would benefit highly by
creating the website with keyword stuffing.   This resulted in high ranking
of the website because the Google algorithm was not sophisticated enough to
detect manipulation. Just keyword stuffing will give no use after Google
penguin and panda updates. Now, you should focus on writing sharable content
invites conversation and engagement is a much more effective and productive.

Failing to Focus on Conversion

Most
of the business owners concentrate on traffic rather than conversion rate
optimization.  Both the traffic and conversation rates are important and
they rely on each other. The content you share on the website should not only
introduce your brand to the customers but also motivate them to buy your
product. The ultimate goal of sharing the content online is to generate traffic
and increase the conversion rates.

Publishing Crappy Content 

Many
of the business owners know the importance of quality content on SEO but, they
ignore the fact. Some indicators used by Google to measure quality content
include length of the articles, links to trusted sources, inclusion of videos and
images and proper grammar and spelling.

About Guest Author
Pinky Sharma is Professional Blogger & writer, who has been writing Articles, Guest Posting, Blog Post for long time for http://www.guestpostingindia.com/ ! View Pinky Sharma’s more valuable post at http://www.guestpostingindia.com/blog/